Home Search optimization Use conversion rate optimization before spending money on marketing

Use conversion rate optimization before spending money on marketing


ANN ARBOR, MI September 13, 2021 – Conversion Rate Optimization (CRO) is a marketing process to generate more leads and sales from your targeted web pages, says Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, MID.

CRO helps generate more leads and sales from your target webpages with lower acquisition costs. What would 12% more leads and sales do to your income? CRO can do this for you. Consider a collaborative 4-month CRO program to improve your results and be competitive.

Melih introduces you to CRO in this video interview. If your website doesn’t, you need to find out why and it helps you understand why.

What is conversion rate optimization?

Conversion Rate Optimization (CRO) is an analytical marketing process that helps increase the success of the calls to action website visitors will encounter along their journey. This call to action can range from filling out a form, contacting you by email or phone, and / or making a sale.

In order to see quantifiable results, a well strategic CRO program must last at least four months. Keep in mind that CRO does not have a defined endpoint; you may need to readjust your strategy from month to month. In turn, the technology used alongside the commercialization process is constantly evolving. Therefore, you can always expect to make adjustments of some sort in the future.

The CRO process includes understanding a visitor’s journey to your site. You’ll want to analyze how they got to your website, what pages they visit, where they jump from page to page, what actions they take (eg, where and what they click). Most importantly, CRO helps you understand what is preventing visitors from completing the conversion cycle.

Mathematically, the definition of conversion rate is the ratio of the total number of website visitors to the number of visitors who take the action. You may be surprised to learn that the action taken by your visitor is not what you initially expected. This is the problem you are trying to solve before spending unnecessary budget on your marketing campaigns.

Falling sales? How To Get Better Results From Your Website Visitors

Most manufacturers have experienced declines in sales at one point or another. When this happens, getting the head of your sales team back in the game and finding a solution to the problem is critical. The company’s website is one of the first places you can look for clues about the problem. Here are some things you can do to find out how well the site is working for you and how you can optimize the conversion rate (CRO).

CRO tactics that increase the number of leads on the website

The whole point of having a website is getting leads that you can turn into sales, but it’s a fact of life that what we want and what we get are often two different things. Maybe your website is getting traffic, but how many visitors are real leads? And among these prospects, what percentage become customers? So, to increase the sales you get from your website, you first need to increase the number of visitors that convert to leads. These four conversion rate optimization (CRO) tactics will help you turn more of your visitors into real leads.

Past shows with Melih Oztalay

  • Digital Marketing Trends By Melih Oztalay, April 26, 2021
  • Live Analysis of LinkedIn by SmartFinds Marketing, December 7, 2020
  • How to Leverage Amazon Prime Marketing Day, August 13, 2020
  • How to stay competitive and increase your sales during the pandemic, June 4, 2020
  • The pandemic is not the time to cut advertising, marketing, March 30, 2020

About SmartFinds Marketing

SmartFinds Marketing is a digital marketing agency. SmartFinds provides comprehensive marketing strategies and solutions to businesses. The commercialization process is managed by a team of contemporary marketers who manage new ideas and integrate the early adoption of new strategic technologies to achieve positive results. Helping clients understand the world of web marketing and web advertising through education and consultation is part of any SmartFinds program.

“Our trusted years of experience in advertising and marketing solutions dates back to 1987 and the Internet since 1994. From the very earliest days of the industry, we have scoured the Internet for knowledge, expertise and, more importantly, the imagination to apply the Internet resources to the needs of your business, ”says Melih Oztalay.

Melih Oztalay is an industry leader as a guest author on many websites like Search Engine Journal. Additionally, he is a guest speaker at numerous conferences and events as well as being a subject matter expert called on my radio shows and podcasts.

SmartFinds Marketing… .Creative strategies. Innovative ideas. Use the full power of the Internet with us!


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